Ad Agency Guide to Photography Usage Terms

Great little blog defining terms that will be very helpful for photographers writing up their image licensing agreements.

"BASIC INFORMATION

With the current US copyright laws as they are applied now, artists own all rights to their created images and sell/transfer rights to agencies and their clients. All questionable negotiations have historically defaulted in favor of the artist. Technically, even minor modification of the art requires the artists’ permission. You are RENTING, not buying an image unless explicitly stated on the contract.

Generally, think of usage costs reflecting the amount of exposure a particular image may receive. The more exposure, the higher the price. ..." 

Click the link below for the full article.

http://www.aphotoeditor.com/2010/02/05/ad-agency-guide-to-photography-usage-terms/